How does Voxel chose competitors?

Voxel automatically calculates the ten most prominent and visible websites within your selected keyword dataset and presents them as competitors.

Consequently, when conducting keyword research related to fashion, H&M is likely to emerge as a competitor, given its strong performance in that domain. On the other hand, if the keyword research is focused on furniture, IKEA is more likely to be featured as a competitor, particularly considering its exceptional performance, at least in Sweden.

This feature enables you to identify and analyze the top-performing websites in your target industry, aiding you in gaining valuable insights for your SEO and marketing strategies.