Voxel automatically calculates the ten most prominent and visible websites within your selected keyword dataset and presents them as competitors.
Consequently, when conducting keyword research related to fashion, H&M is likely to emerge as a competitor, given its strong performance in that domain. On the other hand, if the keyword research is focused on furniture, IKEA is more likely to be featured as a competitor, particularly considering its exceptional performance, at least in Sweden.
This feature enables you to identify and analyze the top-performing websites in your target industry, aiding you in gaining valuable insights for your SEO and marketing strategies.